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Ebook Financial institutions management (6th edition): Part 1
Part 1 book "Financial institutions management" has contents: The financial services industry - insurance companies; the financial services industry - mutual funds and hedge funds; risks of financial intermediation, interest rate risk, market risk, the financial services industry - finance companies,...and other contents.
394 p mku 01/10/2022 94 0
Từ khóa: Financial institutions management, The financial services industry, Insurance companies, Financial intermediation, Interest rate risk, Market risk, The financial services industry
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p mku 16/09/2022 95 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p mku 16/09/2022 94 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
207 p mku 08/08/2022 59 0
Từ khóa: Ebook Marketing 3.0, Marketing 3.0, Methods of management, Corporate governance, Management skills, Business strategy, Product marketing
Bài giảng Quản lý điểm đến du lịch - Chương 3: Marketing điểm đến du lịch
Chương 3 đề cập đến vấn đề về marketing điểm đến du lịch. Nội dung chính trong chương này gồm có: Khái quát marketing điểm đến du lịch, chiến lƣợc cạnh tranh điểm đến du lịch, phát triển sản phẩm điểm đến du lịch, định vị và xây dựng thương hiệu điểm đến du lịch, xúc tiến điểm đến du lịch.
72 p mku 28/12/2021 99 0
Từ khóa: Quản lý điểm đến du lịch, Điểm đến du lịch, Bài giảng Quản lý điểm đến du lịch, Tourist Destination Management, Quản trị dịch vụ du lịch, Marketing điểm đến du lịch
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and...
989 p mku 27/09/2012 399 2
Từ khóa: Marketing, Principles of Marketing, the field of marketing, business marketing, market management, Business Administration
The purpose of this book is to provide an introduction to financial decisionmaking, and the framework in which these decisions are made. The Basics of Finance is an accessible book for those who want to gain a better understanding of this field, but lack a strong business background. In this book, we cover the essential concepts, tools, methods, and strategies in finance without delving too far into theory.
665 p mku 08/06/2012 350 2
Từ khóa: The Basics of Finance, financial markets, business finance, portfolio management, Pamela Peterson Drake, Financial System
CFA level 3 schweser study notes 2010 book
This book is a review of topics from Levels 1 and 2 that provide a foundation for level 3 - topic that the writers of the 2010 level 3 exam assume you are familiar with when you study for and then sit for the level 3 exam. I strongly recommend that you take a little time to read this book before you dive into the 2010 level 3 curriculum.
112 p mku 08/06/2012 347 2
Từ khóa: quantitative, economics, securities market, corporate finance, equity valuation, rick management
CFA level 3 schweser study notes 2010 book
This book is a review of topics from Levels 1 and 2 that provide a foundation for level 3 - topic that the writers of the 2010 level 3 exam assume you are familiar with when you study for and then sit for the level 3 exam. I strongly recommend that you take a little time to read this book before you dive into the 2010 level 3 curriculum.
112 p mku 08/06/2012 326 1
Từ khóa: quantitative, economics, securities market, corporate finance, equity valuation, rick management
M Kearney - Powerful Techniques For Options Trading Success(pdf)
Options involve risks and are not suitable for everyone. Prior to buying or selling options, an investor must receive a copy of Characteristics and Risks of standardized Options. Copies may be obtained by contacting your broker or the Options Industry Council at 440 S. LaSalle St., Chicago, IL 60605 In order to simplify the computations, commissions, fees, margin interest and taxes have not been included in the examples used in...
75 p mku 02/06/2012 305 2
Từ khóa: finance, manage, financial risk, currency, leaps, stock market, financial management
CFA level 3 schweser study notes 2010 book
This book is a review of topics from Levels 1 and 2 that provide a foundation for level 3 - topic that the writers of the 2010 level 3 exam assume you are familiar with when you study for and then sit for the level 3 exam. I strongly recommend that you take a little time to read this book before you dive into the 2010 level 3 curriculum.
112 p mku 02/06/2012 332 1
Từ khóa: quantitative, economics, securities market, corporate finance, equity valuation, rick management
The Undeclared Secrets That Drive the Stock Market
Volume Spread Analysis, is a new term which describes the method of interpreting, analysing and understanding a bar chart displayed on your computer screen. A chart with the high, low, close and volume will graphically show you how supply and demand presents its self to you in a form that you can analyse. For the correct analysis of volume one needs...
129 p mku 14/05/2012 363 1
Từ khóa: stock market, professional business, financial operations, financial planning, business expenses, financial analysis, financial reporting, financial management,
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