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In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
207 p mku 08/08/2022 59 0
Từ khóa: Ebook Marketing 3.0, Marketing 3.0, Methods of management, Corporate governance, Management skills, Business strategy, Product marketing
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 1 present the tourism industry an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications
121 p mku 28/12/2021 141 0
Từ khóa: Travel marketing, Tourism economics, Airline product, Understanding customer needs, Marketing environment, Market segmentation
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p mku 28/12/2021 140 0
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
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