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Ebook An introduction to derivatives and risk management (10th edition): Part 1
Part 1 book "An introduction to derivatives and risk management" has contents: Structure of derivatives markets, principles of option pricing, option pricing models - the binomial model, option pricing models - the black scholes merton model, basic option strategies, advanced option strategies.
293 p mku 01/10/2022 77 0
Từ khóa: An introduction to derivatives, Risk management, Structure of derivatives markets, Option pricing, Option pricing models, The binomial model, Option pricing models, Basic option strategies, Advanced option strategies
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p mku 16/09/2022 90 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p mku 16/09/2022 88 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
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