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Bài giảng Tiếng Anh xuất nhập khẩu - Giảng viên: ThS. Nguyễn Ngọc Vũ
Bài giảng Tiếng Anh xuất nhập khẩu do Giảng viên: ThS. Nguyễn Ngọc Vũ biên soạn trình bày các nội dung chính sau: Foreign trade - Institutional framework and basics; Export-Import documentation and steps; Methods and instruments of payment and pricing incoterms; Export marketing; Business risk management and coverage; Export-Import documentation practice.
48 p mku 07/07/2023 122 0
Từ khóa: Bài giảng Tiếng Anh xuất nhập khẩu, Tiếng Anh xuất nhập khẩu, Foreign trade, Institutional framework and basics, Export marketing, Business risk management and coverrage
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p mku 16/09/2022 95 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Strategic Management and Business Policy
This edition continues the theme that runs throughout all 12 chapters: global environmental sustainability. This strategic issue will become even more important in the years ahead, as all of us struggle to deal with the consequences of climate change, global warming, and energy availability. We continue to be the most comprehensive strategy book on the market, with chapters ranging from corporate governance and social responsibility to...
913 p mku 09/08/2022 65 0
Từ khóa: Strategic management, Strategic issues, Case analysis, Business policy, Strategy implementation, Strategy formulation,
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
207 p mku 08/08/2022 58 0
Từ khóa: Ebook Marketing 3.0, Marketing 3.0, Methods of management, Corporate governance, Management skills, Business strategy, Product marketing
Ebook The essentials of finance and accounting for nonfinancial managers: Part 2
Part 2 book "The essentials of finance and accounting for nonfinancial managers" has contents: Return on investment, financing the business, business planning and the budget, selected business readings.
144 p mku 08/08/2022 67 0
Từ khóa: The essentials, Nonfinancial managers, Return on investment, Financing the business, Business planning, Business planning and the budget, Selected business readings
Ebook The essentials of finance and accounting for nonfinancial managers: Part 1
Part 1 book "the essentials of finance and accounting for nonfinancial managers" has contents: The balance sheet, the income statement, the statement of cash flows, key financial ratios, using return on assets to measure profit centers, overhead allocations, analysis of business profitability,...and other contents.
155 p mku 08/08/2022 59 0
Từ khóa: Nonfinancial managers, The balance sheet, The income statement, Overhead allocations, Business profitability, Measure profit centers
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and...
989 p mku 27/09/2012 399 2
Từ khóa: Marketing, Principles of Marketing, the field of marketing, business marketing, market management, Business Administration
The purpose of this book is to provide an introduction to financial decisionmaking, and the framework in which these decisions are made. The Basics of Finance is an accessible book for those who want to gain a better understanding of this field, but lack a strong business background. In this book, we cover the essential concepts, tools, methods, and strategies in finance without delving too far into theory.
665 p mku 08/06/2012 350 2
Từ khóa: The Basics of Finance, financial markets, business finance, portfolio management, Pamela Peterson Drake, Financial System
Cambridge - Professional English in Use - Finance
The money used in a coutry - euros, dollas, eyn, ... - is its currency. Money in notes and coins is called cash. Most money, however, consists of bank deposits, money that people and organization have in bank accounts.Finance is an economic category, reflecting the relationship of social distribution of wealth in the form of value. Arising in the process of formation, the creation and distribution of monetary funds of entities in the economy...
136 p mku 02/06/2012 352 2
Từ khóa: financial management, business operations, budget management, foreign language, english, english, skills, learning English, Cambridge Professional English in Use, Finance
The corporate finance handbook
This third edition of The Corporate Finance Handbook is intended for the directors and owners of businesses whose continuing prosperity and growth depend upon putting in place and maintaining an appropriate balance of external funding. Within the spectrum of small and medium-sized enterprises (SMEs), and after excluding those businesses that are sole traders or selfemployed, the Department of Trade and Industry has estimated that there are...
277 p mku 02/06/2012 305 2
Từ khóa: professional business, financial operations, budget management, financial leasing, corporate governance, financial management,
FUNDAMENTALS OF FINANCIAL MANAGEMENT
For many companies, the decision would have been an easy “yes.” However, Ben & Jerry’s Homemade Inc. has always taken pride in doing things differently. Its profits had been declining, but in 1995 the company was offered an opportunity to sell its premium ice cream in the lucrative Japanese market. However, Ben & Jerry’s turned down the business because the Japanese firm that would have distributed their product had failed to develop a...
837 p mku 02/06/2012 317 2
Từ khóa: cost of business, financial ratios, financial analysis, financial statements, financial ratios, financial management,
The Undeclared Secrets That Drive the Stock Market
Volume Spread Analysis, is a new term which describes the method of interpreting, analysing and understanding a bar chart displayed on your computer screen. A chart with the high, low, close and volume will graphically show you how supply and demand presents its self to you in a form that you can analyse. For the correct analysis of volume one needs...
129 p mku 14/05/2012 362 1
Từ khóa: stock market, professional business, financial operations, financial planning, business expenses, financial analysis, financial reporting, financial management,
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