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THE AUTOMOTIVE SUPPLY CHAIN: GLOBAL TRENDS AND ASIAN PERSPECTIVES

he objective of this paper is to provide an overview of the major trends taking place in
The automotive industry across the world, with an emphasis on the Asian market. It is
not a comprehensive report, but rather an informed view of the issues and a panorama
of the behavior of the major players, both automakers and suppliers. In the final section, the paper
presents some suggestions on how to measure firm competitiveness in this fast moving industry,
focusing on automotive suppliers, particularly the smaller ones that make up most of the local
autoparts industry in Asia.

Từ khóa: the Automotive Industry, Introduction, Major Drivers of the Automotive Industry, Assembler Strategies, Focus on Asia, Understanding Automotive Supplier Performance

54 p tailieu_mku 03/07/2012 333 1

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